Price Reference: If content in any way references a specific price of the reviewed product, any other product or service, then code PRI and content will be rejected. Such references might be definitive (“I paid $20.00”), comparative (“I paid less than $20.00”) or approximate (“It costs around $20.00”). Very general references to a product being, for example, a “good value” or having a “great price” do not warrant the PRI code for this client.