Evidence of Violence to Children, Child Pornography, Serious Injury to or Death of a Child, or Death of an Adult: If review, story, or A&A text or attached photos/videos suggest or contain evidence of violence to a child, child pornography, or serious injury to/death of a child or the death of an adult, then the content will be sent to contactops@bazaarvoice.com.

 Serious Injury to Adults: If content suggests or states that serious injury to an adult that required emergency medical treatment occurred due to product error, then code LI is used and the status is set to REJECTED.

 Legal Interest: If content contains a call for legal action against the client, then code LI is used and the status is set to REJECTED. Such "calls" might contain words like recall, sue, and class action lawsuit. The occurrence of those words, or others like them, however, does not necessarily affect LI-coding

 Potential Danger: If a user mentions that something about the product or its use is unsafe, then code LI is used and the status is set to REJECTED.

 Injury: If content mentions that either notable injury occurred to a person or animal or that significant property loss occurred due to product error, then code LI is used and the status is set to REJECTED.